4. [n. p] About Air Arabia [online][n. p] Available from [Accessed 8th June 2008], Anon. Target Market and Positioning. 3 – Product Development (Private Suite) Introducing new services into existing markets implies product development. The following table shows the different geographic segmentation (according to country segment) for Emirates airline: According to (Kotler and Armstrong, 2010, p 215) targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segment to enter. This airline is considered as the global leader who started its operations with only two aircraft. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. 1 billion in the expansion of Dubai Airport, The “Fly Emirates “caption is well known to the world and attracting customers from around the world. Emirates airlin… Emirates TV &Radio is offered on many of our routes, offering 15 video and 26 audio channels, as well as 50 video games. Designed to transport passengers on long-haul journeys in unmatched comfort, the Emirates A380 boasts First Class Shower Spas, a spacious onboard Lounge, and our award-winning ice in-flight entertainment system offering over 1,200 channels of movies, music and games on-demand in all classes. All airlines have different kind of aircraft. Emirates Airline operates in an area where there are many employees and workers. Market targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.”, “Dividing the market into groups based on variables such as age, gender, family size, family life- cycle, income, occupation, education, religion, race, generation and nationality. For instance, clients tend to shy away from airlines with numerous stopovers in comparison to those ones that have direct routes. ?Promote Dubai’s Tourism activities and introduce Dubai to the world. On the whole, the airline industry is expected to double the number of passengers by 2010 and also to exceed 3 billion due to the trade, economic development and tourism. We’re thrilled that so many Emirates passengers have recognized this by voting for us” said Patrick Brannelly, Emirates Vice President, Corporate Communications, Product, Publishing, and Digital & Events. Secondly, we can consider the Emirates success is directly linked to the City’s success “Dubai”. It has also been designated as the World’s leading New Airline two years in a row, in 2004 and 2005. Target Market and Marketing Strategies of Emirates Airline – August 3, 2010 Posted in: 2010 Volume 3. Customer can easily buy or book ticket using the features on the website; also they can check the schedule of the flight. Customer Segmentation Analysis - Emirates 1. We know UAE is a country with different ethnic groups, and Emirates is the only airline in the country which suits these various cultures. ” (Kotler and Armstrong, 2010, page 218). Aviation security expenses and insurance will also increase operational expenses of airlines industry. Suppliers of raw materials, mechanism, labor, and services to the company can be a source of power over the company. Low cost carriers are airlines that offer lower fares than traditional network airlines by eliminating certain complementary passenger amenities generally offered by traditional airlines. According to the analysis of external and internal factors each airlines uses offensive strategies to secure their position on market. They have signed contract between themselves and also with European continent and United States. 14 Dec. 2005 Available from [Accessed 8th June 2008], Anon. html>[Accessed 8th June 2008], Shakir Hussain (2008) ‘Economic Success of Dubai as hub is going to grow’ [online][n. p] Available from